Maybe this isn’t the right place to post this, and perhaps it’s totally irrelevant, but you’re free to ignore it, if ya like.
Walter Paepcke significantly impacted the Aspen area. According to Wikipedia, he is “best noted for his founding of the Aspen Institute,” which is, of course, hugely important for the furthering of the design discipline, “and the Aspen Skiing Company in the early 1950s, both of which helped transform the town of Aspen, Colorado into an international resort destination and popularize the sport of skiing in the United States.”
I knew the name sounded familiar, but it finally clicked while reading the McCoy text today. Although I won’t comment on the impact of his ventures on the Aspen area, I’ll defer to American hero Hunter S. Thompson’s tentative platform for his infamous run for Sheriff of Pitkin County, Colo. In it, he demonstrates an impressive understanding of the political consequences of place branding—give it a read and (maybe) have a laugh.
I used this for an introduction to the inaugural issue of a now-defunct periodical I edited, so excuse the fact that it’s an image—it doesn’t seem to exist in text form online as of yet, and tbh I don’t really feel like transcribing it right now. Click the image for full-size. Enjoy!
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